Optimal training, successful discussion
Client situation
Our customer Klinge Pharma expanded its portfolio to include several new drugs. The company was faced with the great challenge of quickly making its sales force fit for the new indications so that the new products could be discussed convincingly with the physician.
Our solution
In order to ensure time-effective training, we recommend a combination of self-study and classroom training to Klinge Pharma. We prepared training manuscripts covering all important topics from pathophysiology to objection handling and developed comprehension questions for knowledge control. The classroom training was conducted by our trainer at Klinge Pharma field service conferences.
Client benefits
With our training materials and classroom training, we prepared Klinge Pharma’s sales force for the new products in the shortest possible time. The sales representatives were able to discuss the products successfully – thanks to the knowledge we imparted on an equal footing with the doctors.